Trademark applications (and registrations) provide you with numerous to protect your business and investment; in fact they will become your most worthy business asset. There is a common misconception that registering a company, purchasing the domain names and registering for tax purposes provides you this legal rights to protect your brand. This just isn’t the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future operations.
Questions often arise as to if to register a hallmark. The simple answer is that it is imperative, providing the only form of protection that delivers exclusive legal rights to use the company trademark for your specific goods and services, both in the offline and online environments; affording the business the ability to stop others from using your brand and potentially damaging the reputation of the company.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Incorporate logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and suppliers. The inclusion of a written description of your business’ offerings provides the legal specifics of protector. It is important that the range of products and/or services that the organization produces is correctly classified into one of the 45 separate categories you can get.
It is important to highlight that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that happens to be trading, or is proposing to trade, in Australia you should protect organization and business conception within australia too. Having rights towards brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be added.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to be able to the trademark objection reply filing online. Once a questionnaire is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the task. However, objections are rare and the most of trademark applications progress straight through to registration. The actual trademark registration is approved, the business will receive certification and approval for the exclusive user with the specified trademark for the range of goods and services went for under the application.