A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. Listed below just a few the reason why you need to protect your brand:
Trademark registration of your mark gives everyone constructive notice of the ownership. In my view, this is one of, if not the most compelling reason for registering your mark. With notice, a 3rd party doing a search on an identical or similar mark as yours will realize that you already own the mark, is therefore put on notice that its use of much the same or similar mark to yours may result in trademark infringement. 3rd party is put on to notice to locate a new and different mark. With such notice, registering your mark prevents any conflict in long term.
Social media is a fabulous resource for many businesses. Customers search for brand names on several social media sites including Facebook, Twitter, and Pinterest. Each advertising venue has policies within position to repel improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, is not uncommon. Such improper practices can set off the venue suspending the wrongdoer’s social networks account. Have a look at venue’s policies for facts. However, I have discovered that this complain the social media site of this wrongdoing and claim that another is your brand without permission, the sites administrator responds with a request of proof of ownership belonging to the subject brand. A trademark registration gives compelling proof of brand ownership.
Registering your mark shows a persistence for your logo and shows your customers that pledge. The goodwill that can be developed through such commitment is invaluable to a business.
Cybersquatters register domain names that are identical or in order to other parties’ trademarks or known brands with truly the only purpose of advertising them (to the rightful owner) for a high service charge. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register a site name that is identical or similar to ones trademark.
Trademark registration can continue for as long as you continue making use of the mark in commerce. Undoubtedly are a some businesses that have registered trademarks which can be over a century old.
Trademark registration may not be for organization, no matter. However, there a variety online renewal of trademark in india compelling benefits of protecting your brand because you protect any other business skill. A trademark is your business’ brand, its identifier. Protect it with trademark registration.